|In Africa, keep an eye on video|
|Submarine Cable NewsFeed - Market Snapshot|
|Tuesday, 25 August 2015 09:50|
In the past decade, submarine fiber optic cables have connecting millions of Sub-Saharan Africans to the global Internet. Even while the cables were being laid, many doubted that the region would have enough bandwidth demand to support the vast investment. Yet demand continued to grow. In the last few weeks in West Africa, construction of a new system began, an existing system was upgraded and another will be extended.
It does not appear that demand will be easing anytime soon, either, and it appears that video may becomee the leading driver.
The Internet is rapidly becoming the primary delivery method for entertainment, particularly video. In the United States, cable television providers are signing up more Internet subscribers than traditional television subscribers.
In Africa, where traditional television penetration is low, video providers are looking at mobile broadband technology to deliver video on demand to millions of potential customers. Netfilx has announced that it plans to enter the African market in a big way as part of its global expansion, but there are plenty of African companies that are already carving out market share.
Mobile broadband is still somewhat limited in Sub-Saharan Africa, but new products, particularly inexpensive smartphones, are bringing the Internet, and soon Internet video, to many African subscribers.