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iflix Secures Additional $133 Million Funding, Led by Hearst
Submarine Cable NewsFeed - Market Snapshot
Thursday, 17 August 2017 08:01

It is hard to over-estimate the impact that streaming video will have in developing markets and how it may impact bandwidth demand.  The latest announcement from iflix, the world’s leading Subscription Video on Demand (SVoD) service for emerging markets, is another indication of the potential for this market. 

Iflix announced that it has completed a $133 million funding round as it continues to deliver on its vision of bringing the world’s best entertainment to its audiences.

The funding round, which attracted significant interest from both new investors and existing shareholders, was led by Hearst, one of America’s largest diversified media, information and services companies, and also included additional new investors Singapore-based EDBI and clients of DBS private bank. Existing shareholders Evolution Media, Sky PLC, Catcha Group, Liberty Global, Jungle Ventures and PLDT Inc. also increased their investments.

Since going live in May 2015, iflix rapidly established a clear leadership position in emerging markets, setting a new standard for delivering a world-class streaming entertainment service focused on local customer experiences. Over the last 12 months, the service has seen extraordinary growth across all segments of the business, expanding from four markets to 19 across Asia, the Middle East and Africa. The company has additionally built deep integrated distribution partnerships with 27 leading telecommunications operators to bundle the iflix service with customers’ mobile and data subscriptions, all sponsored by the telecommunications provider.

During the period, iflix also achieved tremendous growth across subscriber numbers and engagement by 3x and 2x respectively, and recorded some of the highest average active mobile viewing durations of any service in the world at 2.5-2.75 hours per session. The company saw 230 percent growth in year on year revenue, and increased its commitment to localization, producing 26,000 hours of subtitles in nine languages, with locally-curated content in every market. iflix’s full content library showcases thousands of award-winning and iconic first run programs and library content from over 230 studio partners from 30 countries.

The new round brings total funding raised by iflix this calendar year to an excess of $220 million. Proceeds from the round will be used to invest in its local content strategy. iflix recently unveiled its first exclusive original production, Oi Jaga Mulut, a stand-up comedy series, which since debuting in Malaysia last week, has skyrocketed to the leading show on the service. Partnering with TVOne, iflix also launched live premiere football streaming, available for the first time in Indonesia, which immediately became one of the highest performing shows there with more than 34,000 unique viewers tuning in the first week of airing. Last week, iflix Philippines announced its collaboration with the Philippines’ Kris Aquino, to commission an original drama series.

iflix was advised by Moelis & Company LLC, Delta Partners and Herbert Smith Freehills on the transaction.