MDXi has reiterated the importance of edge data centers to enable African consumers enjoy improved online experiences with much reduced latency, while significantly reducing transit costs.

The company’s General Manager responsible for its West African expansion, Gbenga Adegbiji quotes an ACG Research report that estimates that caching content locally in a metro with a population of about 1 million can lead to a 50 percent cost reduction over the long-haul transport method, within a five-year span.

Speaking during his plenary presentation on the topic, ‘Deploying at the Edge - Bringing content closer to West African eyeballs”, during the just concluded Data Centre Dynamics Conference in Johannesburg, South Africa, Mr. Adegbiji challenged the continent’s leading content and application providers to take advantage of the growing edge data center ecosystem to exchange traffic on the continent, noting that this would significantly lower costs, improve performance of the existing content ecosystem and enable new technology use cases in Africa such as Electronic Gaming, Internet of Things, Artificial Intelligence and Big Data.

According to him, Africa boasts some of the biggest opportunities; a population of 1.3 billion people, the fastest growing digital consumer market, estimated to reach 600 million within the next seven years and 6-7% GDP growth by 2020. He emphasized that most of the typical concerns about Africa have been resolved;  local data centers have leapfrogged power supply issues by bypassing traditional transmission and distribution bottlenecks with direct grid connections; local colocation facilities are being built to meet hyperscale requirements and a few indigenous data centers sport industry awards and global recognitions such as the Payment Card Industry Data Security Standards (PCI-DSS), Uptime Institute’s Tier III Constructed Facility certification (TCCF,) as well as ISO 9001 and 27001 certifications. Mr. Adegbiji also noted the increased investments and growth in last-mile fiber infrastructure and the rise of home-grown companies building open-access networks to foster interconnection opportunities.

Reiterating that most issues with latency cannot be solved with technology alone due to geography, Adegbiji urged global players to augment their data center portfolios with edge deployments especially in Nigeria, to drive more value from the Internet. “With Africa’s largest economy (90% of Anglophone West Africa’s GDP), third most populous nation by 2050, and 8th global internet user country with 45% of Africa’s internet users, Nigeria is a natural and strategic destination for West Africa-focused hyperscale players to offer real-time data processing at the edge. With robust Internet Exchange Points and access via local interconnection points, data centers such as MDXI provide a platform for different networks to directly interconnect with other operators and exchange traffic in Nigeria to guarantee lower bandwidth costs and improved margins for content owners and OTTs, quicker access to more content providers and carriers as well as lower latency and improved experience for local users”, he said.

He also highlighted that MDXi is building a data center ecosystem across West Africa with investments in its Tier III Lekki data center in Lagos and upcoming investments in in Sagamu - Ogun State, Accra – Ghana, Abidjan - Cote D’Ivoire and Dakar - Senegal. “We remain committed to enabling West Africa’s digital transformation with investments in fiber infrastructure and data centers,” Adegbiji concluded.